Wilier Triestina

JonnyMole for Wilier Triestina:
the new halberd style.
JonnyMole's artistic flair is a landmark in Italian bicycle production, from product graphics to marketing.
A partnership fostered over several decades that inspires new adventures in style.

Product graphic design

We create a visual experience like never before. Our latest graphics for Wilier’s Filante are the result to an incredible research project, blending hand-drawn elements with digital innovation. 

Our graphics perfectly blend creativity and functionally. We've elevated the product with our bespoke masterpiece.

We have created a 3D video to showcase the crafted graphics at their best. Immerse yourself completely in its details and appreciate them from every angle.

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      3D video animation

      We made the new Urta Hybrid’s video, showing the bike in every details. The aesthetic and technological value of the electric mtb are best conveyed through powerful and effective creative solutions.

      Video making
      & editing

      Much more for the many: this is the Wilier Cento10SL video concept by Jonny Mole. A perfect mix between storytelling and description of the product values can create an emotion in motion.

      Media production

      Scenes, choices, photographic styles in the Wilier images: Jonny Mole's organisational flair can be felt behind the photographer's lens.

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        Art direction

        Communicating is like running: the direction dictates the goal. This is the art director's mindset: from advertising to corporate content, every project is carefully supervised, managed, under control.

        Graphic design

        Wilier is a page to be browsed, a story to be told, a journey to be discovered: brochures, catalogues, magazines and projects like Wilierpedia convey a timeless legacy to the New Millennium.

        Exhibition design

        Display the legend: a challenge won at Eurobike, thanks to a stand that leaves freedom of the stage to the models presented on pedestals.
        Essential forms do justice to the product.

        Product graphic design

        Not only bikes: we also designed cool, unique graphics for the new Wilier Triestina’s cycling apparel.