Selle Italia
Selle Italia is the market leader,
Jonny Mole leads in style.
From design to graphics, from graphics to products, from products to communication: the partnership with Selle Italia covers the entire range. Together building a style at which to gaze, to guide, to love.
Art direction
An iconic event for an iconic saddle: Jonny Mole developed a communication project that fully enhances the essence of the new SLR, reaffirming its status as the undisputed benchmark in the high-end segment.
From the creative concept to the design of the setup, from technical content to the production of the campaign video: every detail was crafted by Jonny Mole to turn the presentation into an engaging and memorable experience.
Media production
GT1 and GT5: a new way of moving through the city.
For the new saddles designed for commuting, Jonny Mole created a 3D visual narrative set in an abstract, contemporary context, expressing the perfect fusion of advanced technology and aesthetics. Completing the project, an energetic, urban-style action video tells the story of a saddle designed for everyday mobility with natural ease.
Graphic design
The comfort and style of the GT saddles take shape as a visual narrative under Jonny Mole’s creative direction: a fresh, metropolitan, and contemporary graphic language that conveys the aesthetics and dynamic spirit of urban cycling.
A creative journey that, from the initial intuition, evolved into a complete visual identity.
Color research led to an energetic and distinctive palette, applied as a filter to enhance and make the campaign images unique.
The logo, essential and instantly recognizable, stands out as an iconic mark of the project.
Completing the visual system, a custom typeface reinforces consistency and personality, making the communication both engaging and memorable.
Video Production
The partnership between Selle Italia and JONNYMOLE continues. The famous brand once again chooses our design studio to best communicate its flagship product: the new SLR Boost 3D Kit Carbon Superflow. Here is our video starring the world champion Fabian Cancellara.