The design team signs off on the SLR Boost, the lightest short saddle in the world: an evolution of the SLR, it is designed to give the rider the utmost ergonomic experience.
Graphics enhance the Boost saddle, exalting its contours and lines with minimal red accents.
Free rein to the excellence of the saddle and its environmental expressions: art direction by Jonny Mole.
The cyclist's excitement in action, technical detail in evidence: elements that coexist in perfect harmony in the press releases, as it does in corporate content.
The stand conceived as an immersive experience that narrates settings and performance experiences with Selle Italia. The philosophy is universal: Enjoy your ride.
All functions in three dimensions. That's the added value of 3D animation: videos aimed at exalting the features of every single part of the saddle, as in the case of the SP-01.
The product and its vision become narrative in motion. As in #BeIron's storytelling: the excellence of Iron Evo expressed through the values that make the triathlon champions great.
For the SP-01 BOOST, SLR BOOST and NOVUS BOOST saddles, Jonny Mole has directly supervised the mood, location and casting of the shooting: thorough planning that crafts an image to remember.