CMP
Authentic outdoor, constantly evolving.
CMP interprets this world through a technical, accessible, performance-driven approach. Within this context, Jonny Mole Design supports the brand by developing a contemporary, cohesive, forward-looking visual language designed to strengthen its identity and visibility.
Jemini
Built for the next adventure is the campaign created for Jemini, the new trail running shoe designed for the moment when experience deepens and the terrain shifts. The concept unfolds along the boundary between the known and the unknown, translating control and adaptability into a stripped-back visual narrative where reliability and freedom guide every step.
Media Production
Detail becomes experience.
3D is at the heart of the narrative: macros, exploded views, and rotations draw the eye into the shoe, revealing its structure and materials. A visual language that brings together storytelling and technical clarity, transforming every detail into an immersive experience.
Graphic design
Technical aesthetics and a data-driven language.
The visual language is built around a data-driven aesthetic that integrates grids, infographics, and technical overlays to highlight the product’s features. The use of the Space Mono typeface defines a contemporary, analytical, and distinctive graphic identity, optimized for clear, performance-oriented communication.
From digital to physical: design consistency.
The graphic system has been developed to ensure visual consistency across every touchpoint, from digital advertising to physical assets. Window displays and in-store fixtures translate the data-driven language into a tangible experience, maintaining design continuity and reinforcing the brand’s visual impact.