Alé Cycling

One style above all: Ride Fluo.
From social network to advertising, from copywriting to videos: the new communication for this apparel brand stems from a two-words manifesto – Ride Fluo – a strong concept covering various important topics, like on road visibility, with a smart approach.

Art direction

A “less is more” advertising page to enhance the blue and fluo yellow tones of the top range winter fabric.

Graphic design

High impacting communication also online, for a complete and satisfying user experience.

Social media

Strategy, post and stories. Community Management and ads under Jonny Mole management: always connected with a Fluo world.


Not just Ride Fluo: the copywriting work efficiently expresses corporate, digital and social contents with extreme synthesis.

Media production

Lights, images, sounds, noises, details: a video made by Jonny Mole to communicate the power of winter through the power of Klimatik. Moreover, Jonny Mole team directed the photo shooting of Klimatik collection.