Alé cycling
Alé crafts the passion for cycling, Jonny Mole tells its story.
For over 30 years, the brand has stood alongside champions and enthusiasts alike, creating technical apparel with a distinctive design: the result of Italian craftsmanship, innovation, and premium materials.
Art direction
Jonny Mole has translated Alé’s customization service into a pure visual language: fluid typography, vibrant colors, and energy that express the identity, belonging, and uniqueness of every team and cyclist. A project where each frame becomes a manifesto to live, and to wear.
British wind tunnel
When two forms of excellence come together, new stories are born. Alé Cycling has created an exclusive skinsuit for British Cycling: a perfect blend of passion, technology, and sartorial craftsmanship, tested in Manchester’s wind tunnel.
Media Production
Here, Jonny Mole worked closely with the athletes, turning the tests into a visual narrative of images and videos that capture the full technology, performance, and style of the skinsuit.
The content showcases not only aerodynamics and innovation, but also customization: the skinsuit evolves from neutral to personalized, becoming the true protagonist of the story.
SS.25
From campaign claims to collection names, from the design of selected jerseys to the launch with video content and photo shoots: Jonny Mole oversaw every stage of the Spring Summer 2025 communication for Alé Cycling, narrating through his work the brand’s excellence and its unique ability to merge technology, style, and identity.