Lapierre
The Enduro Queen
Isabeau Courdurier is one of the strongest enduro athletes in the world. We have reinterpreted her Lapierre Spicy, considering her disruptive spirit. A new style challenge, an eclectic piece that doesn't go unnoticed.
Product graphic design
Lapierre chooses JONNYMOLE to reinterpret the Spicy, its iconic enduro bike.
Bright colors and a design inspired by the iconic '90s. A vintage spirit with a funky touch that marks a new approach to performance.
