Kask
Design and communication head-on.
What’s behind a great helmet? Jonny Mole has been supporting for years the international brand Kask in product design and communication projects. The aim is to bring excellence higher and higher.
Art direction
20th anniversary of Kask
From the creation of the logo to the celebratory video, up to the museum setup. JonnyMole has managed every phase of the project for this important milestone, perfectly merging its core businesses: design and communication.
Graphic design
From the iconic S of KASK comes the inspiration for the 20: JonnyMole embodies in the celebratory logo the continuity of a brand that, for two decades, has not ceased to evolve while never losing sight of its essence.
The logo that JonnyMole designed for KASK's 20th anniversary symbolizes, from the first sketch to the final draft, the entire history of the brand's personality, growth, and innovation."
Media production
It is not easy to condense 20 years of history into just one minute. Let alone evoke through images and content 20 years of excellence.
JonnyMole has selected and assembled in a video the most impactful and significant milestones of Kask, from a small local reality to a world leader in the helmet industry.
Exhibition design
The concept of the museum installation was designed by JonnyMole's team of designers to make KASK’s 20th anniversary a tangible and engaging experience.
A museum is not just a collection of memorabilia but a true visual and emotional narrative. JonnyMole has brought KASK's entire history to life through a museum installation, carefully overseeing every detail—from design to communication.
KASK’s milestones displayed in the museum area recount a two-decade story of excellence, growth, and vision. JonnyMole oversaw the creative process, from graphic design to social media communication.
ELEMENTO
Be ahead of the game.
Get ready to ride with our newest video featuring the two cycling champions Pauline Ferrand-Prevot and Elia Viviani. Hit play and dive deep into the world of helmets: we show you the ultimate game-changer one.
TITANO
Drop into the wild
From concept to claim, Jonny Mole oversaw the launch of the new all-mountain helmet with a high-impact 3D video, designed to convey the power, protection, and spirit of adventure of a trusted ally in every challenge.
Project UTOPIA
Utopia is real, be the wind
Our communication project for Kask challenges the laws of aerodynamics.
Video Production
Feel the aerodynamic perfection on your skin. Watch our video and experience utopia.
Art direction
We choose the perfect elements, and developed an amazing communication concept. From online to offline, we realized an effective strategy and nailed it.
3D Video
Details matter, and our 3D videos used for commercial purpose increase brand recognition. We present any product as animated video, making it more exciting and attractive for consumers.
Product graphic design
The aerodynamics of the Nirvana helmet take shape through a dynamic design, where the color gradually fades across the outer shell, as if sculpted by the wind, evoking a sense of speed.
Art direction
A long lasting communication strategy to enhance the idea behind the product: in the case of Mojito3 Jonny Mole studied the “icon” concept.
Media production
The prestige of the cycling icon Mojito, the lightness of Valegro and its celebration in the limited edition branded Tour de France: Jonny Mole has turned these values into an accurate photo, video and 3D animation production.