From the derailleur to the brake until the bottom bracket and the other components: behind every Full Speed Ahead technology there’s a detail communicating the function and enhance the aesthetics.
Communicating the innovation: consistency, synthesis and effectiveness turned into graphics for the FSA K-Force WE Electronic Groupset App.
Jonny Mole and FSA work together also for the communication: to take the best from every medium – adv, catalogues, packagings, mobile marketing and more – in the same vision: “beyond extraordinary”.
Action scenes, focus on details, product storytelling perfectly cohexist inside FSA booths created for international fairs as Eurobike.
End users and products are face to face in Jonny Mole’s 3D videos: the first shows all the features of K-Force WE, the second is an ufficial preview of the exclusive Vision handlebar.