Fisi
The Bob of the Italian National Team 2025
As the only ice sport that involves the use of a vehicle, bobsleigh embodies the essence of high speed: JonnyMole has skillfully adapted its graphics and styles, working on the livery with bold creativity.
PRODUCT GRAPHIC DESIGN
The concept of speed is represented by bands that radiate across the livery in a dynamic interplay of glossy and matte finishes.
The tricolor on the bodywork emphasizes the concept of Italian identity.
The three bobs (four-man, two-man, and single) are distinguished by their numbers, but united by the slogan #42BE1 (For To Be One), which celebrates unity and team spirit.
One of the project’s focal points is tradition, starting with the colour choices. Red, the symbolic colour of winter sports, fades into the blue of the Italian national team: an innovative idea that reflects JonnyMole's avant-garde vision.
